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The
Battle Apprentice 2009 |
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For 10 weeks Year 6 have been competing in an enterprise
challenge to win the 2009 Battle Apprentice. Staring with a
project brief, they formed into 12 companies to design and sell
a mountain themed biscuit for sale at Hafod Eryri, the new cafe
at the top of Mount Snowdon in North Wales
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The
companies were:
Biscuit
Heaven
Fruitabic
6 Biscuiteers
Snowdoughnia
Biscuits R Us
GB Biscuits
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Sugar Loaf
Biscuits
Cookie Mania
Cookie Crazy
Ballistic Biscuits
Flaming Dragons
Marvellous Mountain Magic
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Hafod Eyryi under construction |
Each company was
formed with an £8 investment from the
company directors |
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Having allocated roles in their companies, and generated initial
ideas, a phase of market research was launched with potential
customers getting asked about preferred flavour, textures, size
and price.
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"Most people liked the
chocolate but said we needed to add more chocolate powder. So we
will be adding more chocolate powder for the biscuits that we
sell".
Marvellous Mountain magic |
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Following the market research, the companies produced a business
plan working out how much profit they thought they could make.
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INGREDIENT |
AMOUNT
REQUIRED |
UNIT |
PACK SIZE |
PACK COST |
COST OF
INGREDIENTS |
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Self Raising
Flour |
165 |
g |
500 |
£0.39 |
£0.13 |
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Free Range Eggs |
1 |
Number |
6 |
£0.88 |
£0.15 |
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Brown Sugar |
75 |
g |
500 |
£0.95 |
£0.14 |
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Margarine |
75 |
g |
500 |
£0.48 |
£0.07 |
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Chocolate Chips |
1 |
Handful |
500 |
£0.75 |
£0.00 |
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Cooking |
15 |
Minutes |
30 |
£0.05 |
£0.03 |
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Hot Chocolate
Powder |
100 |
g |
500 |
£1.24 |
£0.25 |
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Printing |
10 |
Number |
10 |
£0.60 |
£0.60 |
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TOTAL |
£1.36 |
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RECOMMENDED
NUMBER OF BISCUITS |
30 |
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POSSIBLE
NUMBER OF BISCUITS IF SMALLER |
60 |
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COST OF
INGREDIENTS |
£1.36 |
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PRICE PER
BISCUIT |
£0.15 |
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PROFIT |
£7.64 |
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Now it was time to
advertise. The companies chose a range of strategies from
leaflets and posters radio and TV advertising. The price of each
type of advertising was linked to the likely effectiveness so TV
cost a lot more than a leaflet. Each one had to be paid
for out of the company's bank account.
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